Symptom Checker (Flo Health)
Working on new developments for Flo's symptom checker, highlights of five months as a Lead Content Designer.
Steven Baguley
Writer, editor and content designer.
Because your words can do more.
About me
I'm based in Amsterdam with my roots in England. I'm a freelance content designer with 10+ years in high-stakes, high-impact product and design environments.
How I work
Working with teams, individuals, projects or long term commitments, I help bring strategies and visions to life with a focus on collaboration, challenge, and holistic work.
Hiring me
Jumping straight in to a content backlog or helping provide experienced direction and craft leadership, I'm available to work on projects, longer contracts or on retainer.
Highlights
Design Language (Booking.com)
Leading a senior writing team developing new Design Language guardrails for channeling the brand's voice.
Persuasion (Booking.com)
Leading solutions during a five month legal investigation into pressure-selling, urgency and scarcity.
Craft guidelines (Booking.com)
Leading content strategy and developing content-first thinking during an evolution of design maturity.
Room Selection (Booking.com)
Strategy, experimentation and user problems when selecting the right room.
SLSA.dev
Designing new assets for SLSA, a security model with supply chain levels for software artifacts.
sigstore.dev
New site overhaul for sigstore.dev, an open source community developing solutions for supply chain security.
Design systems checklist
Lead writer contributing to an open source checklist for anyone building a design system at scale.
