Symptom Checker (Flo Health)
New developments for Flo's symptom checker, highlights of five months as a Lead Content Designer.
Steven Baguley
Writer, editor and content designer.
Impactful content that scales with your project.
About me
I'm based in Amsterdam, a freelance content designer with 10+ years in high-stakes, high-impact product environments. I'm at my best when challenging what content design's supposed to be.
How I work
I translate visions and strategies with a focus on collaboration, challenge, and holistic work. I help content become a scalable part of your product and design infrastructure through triage, testing and teaching.
Hiring me
Jumping into a backlog, embedding into teams or providing direction and craft consultation, I'm available for projects, contracts or on a retainer basis. Quick landings, fast turnarounds and early success signals.
Highlights
Design Language (Booking.com)
Leading a senior writing team developing new guardrails for channeling the brand's voice.
Persuasion (Booking.com)
Leading solutions during a five month legal investigation into pressure-selling, urgency and scarcity.
Craft guidelines (Booking.com)
Leading content strategy and developing content-first thinking during an evolution of design maturity.
SLSA.dev
Designing new assets for SLSA, a security model with supply chain levels for software artifacts.
sigstore.dev
New site overhaul for sigstore.dev, an open source community developing solutions for supply chain security.
